Y v o n n e A l v e l a i s
PEANUTS
In my role as Assistant Designer, I had the chance to create the athleisure collection for the Peanuts brand. I collaborated closely with the Creative Director to develop styles that combined comfort, functionality, and the beloved charm of Sno, while incorporating innovative graphics captured the brand's spirit. This partnership ensured that our designs were in harmony with the brand's vision and identity, leading to collections that truly connected with our audience.
CREATIVE PROCESS
01.
REVIEW OF LICENSE GUIDELINES AND PLANNING OF FIRST COLLECTION STRATEGY
02.
RESEARCH FOR TRENDS, COLOR PALETTE, FABRICS AND TRIMS.
INSPIRATION BOARD FOR BODIES AND ARTWORK.
03.
GRAPHIC DESIGN AND ARTWORK SET UP USING SIMPLE LICENSEE ITEMS AND CREATING MORE INTRICATE GRAPHICS TO DIFFERENCIATE..
04.
DEVELOPMENT WITH PRODUCTION AND PRESENTATION W/ SALES. SUBMITS REVIEW, ARTWORK AMENDS UNTIL PPS AND BULK PRODUCTION.
