CHOCOYEL

This project was created for an artisanal chocolate products Start-Up which needed a branding specialist to reach their market goals which covers a large percentage of te Mexican artisanal consumers which according to my research appreciates light and simple semi abstract designs with subtle curves and a repeated visual identity.

LOGO

A new brand identity CHOCOYEL, a Mexican sweets company. The existing logo was redesigned and simplified to be stronger and bolder, with a sweet cuisine inspired palette simple curves characters instead of colorful distracting colors. Artsy but lean design displaying the importance of the artisanally made products. This pragmatic attitude is reflected in their new brand identity. Named after the initials of the sons of the owner Neftali following the long lasting Mexican traditions of the chocolates and amaranths.

BRAND IDENTITY

"Nunca es demasiado dulce"

CHOCOYEL's brand identity is determined by the traditions of the past with a touch of modern.

A sweet looking identity with a pleasant culinary trend report | Brown | Orange | Beige | White.

With the purpose of catching the buyers' eyes with color psychology influencing appetite and food sales.

PACKAGING

The packaging mock up for the brand is inspired by the vintage French patisseries with a longer length and shorter height to create the impression of quantity and elegance.

LOGO AND PRINT IDEAS

GIFT AND PROMO PACKAGE

Translucent recycled plastic Matt effect miniature gift and events bags for promotion